The Objective
The education sector often relies heavily on memorization, leaving students unprepared for real-world challenges. Khelshiksha's objective is to introduce Gujarat’s first play-based pedagogy designed for 21st-century success. The ultimate goal of the brand is clear: ending rote learning and starting life-ready education.
Strategic Approach
To build a credible yet engaging brand, the design and strategy had to appeal to both children and institutional decision-makers. The framework is fully aligned with national educational frameworks, specifically NEP 2020 and NCF 2023.
The visual and strategic direction champions a screen-free ecosystem, combating digital addiction through physical engagement. It also positions the brand as the perfect resource for the mandated 10-day bagless period in schools. Furthermore, the system directly addresses ASER report findings by integrating gamified Foundational Literacy & Numeracy (FLN).
Client
Khelshiksha
Industry
Education / Kids
Services Provided
Brand Identity, Logo Visual Strategy
The core of Khelshiksha is perfectly balanced in its name—a fusion of Play and Education. The logo is meticulously crafted to visualize this synthesis without feeling cluttered.
Say goodbye to heavy bags and boring textbooks! Our highly expressive 3D Dice Mascot is the energetic face of Khelshiksha, jumping straight out of our logo to transform how children learn. He is on a mission to bring Gujarat’s first play-based pedagogy to life, ensuring that kids learn through physical engagement rather than memorization. By guiding students through gamified challenges, our hero is ending rote learning and starting life-ready education.
A glimpse into what’s next — bold ideas, refined execution, and forward-thinking design.
